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Google Adds Lead Gen to 'Assistant,' 'Home'

Google is adding new forms of local search to the Google Assistant and Google Home. “On any platform where Google Assistant is available, users will be able to ask for contractors,” Search Engine Land reports. “That initiates a structured interaction which generates a lead or contact with a local service provider.” Initial partners include HomeAdvisor and Porch.

Read the whole story at Search Engine Land »

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