MEC's Friedlander Joins RAB, Will Oversee Insights

Sharon Friedlander, a long-time media planning executive at WPP’s GroupM and Omnicom’s OMD, has joined the Radio Advertising Bureau as vice president-insights.

Friedlander, who joins the RAB from partner-director of media planning at GroupM’s MEC, succeeds Annette Malave, who is leaving the RAB.

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