Skittles’ “Romance” spot garnered first place among the funniest ads of 2017 in an analysis of more than 8,000 video ads and over 3 million viewer comments by Ace Metrix.
Ace Metrix released a list of the top five ads in each of three segments: Most Heartfelt, Funniest, and Weirdest, saying the ads “distinguished themselves by achieving the highest level of emotional impact with viewers.”
Here are the lists, with links to the spots:
The Most Heartfelt Ads of 2017 -- frequently occurring words and phrases include very heartfelt, brought tears to my eyes, very emotional, and heartwarming.
advertisement advertisement Rank | Brand | Ad Title | Length |
1 | Subaru | ||
2 | Hyundai | ||
3 | Walmart | ||
4 | AT&T | ||
5 | MasterCard |
The Funniest Ads of 2017 -- frequently occurring words and phrases include hilarious, funny, made me laugh, and hahaha.
Rank | Brand | Ad Title | Length |
1 | Skittles | ||
2 | SkinnyPop | ||
3 | Kia | ||
4 | Kraft Macaroni & Cheese | ||
5 | Chik-Fil-A |
The Weirdest
Ads of 2017 -- frequently occurring words and phrases include eerie, disturbing, creepy, and weird.
Rank | Brand | Ad Title | Length |
1 | Halo Top | ||
2 | TurboTax | ||
3 | Mailchimp | ||
4 | Gushers | ||
5 | Nissan |