Skittles’ “Romance” spot garnered first place among the funniest ads of 2017 in an analysis of more than 8,000 video ads and over 3 million viewer comments by Ace
Metrix.
Ace Metrix released a list of the top five ads in each of three segments: Most Heartfelt, Funniest, and Weirdest, saying the ads “distinguished themselves by achieving the
highest level of emotional impact with viewers.”
Here are the lists, with links to the spots:
The Most Heartfelt
Ads of 2017 -- frequently occurring words and phrases include very heartfelt, brought tears to my eyes, very emotional, and heartwarming.
The Funniest Ads of 2017 -- frequently occurring words and phrases include hilarious, funny, made me laugh, and
hahaha.
The Weirdest
Ads of 2017 -- frequently occurring words and phrases include eerie, disturbing, creepy, and weird.
You can find a detailed version on the Ace Metrix website, here.