For some, craftsmanship is everything.
Monogram, maker of high-end appliances, appreciates those people, and celebrates its ability to “Elevate Everything” in a new ad campaign, showing off how it plans to exceed expectations in every product detail.
“With a portfolio of ultra-premium appliances, this bold, yet refined, brand aims to exceed expectations in every product details,” Ed Mammorella, marketing manager for Monogram, tells Marketing Daily. “The new 'Elevate Everything' campaign aims to showcase how the brand sets a higher standard for their products.”
The print, digital, and social effort, which launched at this week’s Kitchen & Bath Industry Show, showcases the purposeful design and craftsmanship that go into their products, along with other touches that help owners achieve their culinary dreams. A video (embedded below) for the brand’s new pizza oven brings this ethos to life as a Monogram designer and a maker of a wood pizza peel describe the attention to details each give to their respective products.
In addition to the video, the brand has partnered with fashion designer and cookbook author Zac Posen, who is designing a special door panel for its Column line of refrigerators and freezers. The initial designs are meant to show off how the Column appliances can be personalized. Monogram will launch other projects with Posen throughout the year.
“Zac Posen’s passion and pride for his brand make him the perfect ambassador for Monogram,” Mammorella says. “Fans of Mr. Posen’s award-winning fashions will be eager to see how we’ve translated his flair and creativity to the projects we have coming out this year.”