eRelevance Corp., a provider of customer marketing services to small to medium-sized businesses, has named Rafael Landestoy as vice president of business development and Travis Skidmore as vice
president of client success and retention.
Landestoy will be charged with identifying, structuring and closing strategic partnership deals. He has sales experience with healthcare technology startups such as PatientPop and Counsyl.
Skidmore will oversee client success and retention.
Prior to this, he was vice president of client success at SpiceCSM.
eRelevance helps clients increase customer lifetime value through marketing automation as a service.