The New York Times Company has hired Kathleen Diamantakis as managing director of strategy at T Brand Studio, the company's native ad services unit.
She will have responsibilities across T Brand, as well as design agency Fake Love and influencer social-media marketing agency HelloSociety — both acquired by The Times Company in 2016.
Diamantakis was previously Chief Strategy Development Officer at ad agency Kirshenbaum Bond Senecal (KBS). She was responsible for creating the company’s integrated strategy practice and oversaw a team of 50 brand, content, social, data and analytics and digital strategists.
Prior to her time at KBS, she spent seven years at Ogilvy & Mather as group planning director and head of Tribe, a youth marketing practice.