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Startup Scroll Selling Publishers On Ad-Free Approach

The Wall Street Journal takes a look at Scroll, a new service that helps publishers offer their content without ads in exchange for a small monthly fee. “Scroll, is persuading news outlets that they can make more money charging some consumers for an ad-free experience than they can make showing them ads,” it writes. “Business Insider, Fusion Media Group, the Atlantic, MSNBC and Slate are among the news organizations that have signed up.”

Read the whole story at The Wall Street Journal »

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