Twitter Adds Bookmarking Feature

As part of a broader effort to help users safely drink from the information firehose that is Twitter, it is adding a dedicated bookmarking tool. Previously, users had to like a tweet in order to bookmark it. With this latest offering, that’s no longer necessary.

Per the change, a new “share” icon accompanying tweets will give users the choice of bookmarking it, or sharing it via direct message or some other means.

“Because we put all sharing actions together in one place, it’s easier to save and share privately or publicly -- in the moment, or later,” Jesar Shah, a product manager at Twitter, notes in a new blog post.

To bookmark a tweet, users can now simply tap the share icon, and select, “Add Tweet to Bookmarks.” To find it later, they can tap “Bookmarks” from their profile icon menu. Bookmarks are now rolling out globally on Twitter for iOS and Android, Twitter Lite, and mobile.twitter.com.

Over the years, Twitter has made countless changes in an effort to make its service more accessible to a mass audience. Despite such efforts, data suggests that Twitter’s growing problem isn’t going away.

Last year, the social network only accounted for only 0.8% of digital consumption, Pivotal analyst Brian Wieser recently reported. Worse, that share was actually down 1.1% in 2016, according to Wieser, who based an analysis on digital content consumption data from Nielsen.

From 2016 to 2017, Twitter also recorded a 14% decline in digital consumption, per Wieser.

For its part, Twitter recently reported average monthly active users (MAUs) of 330 million during the fourth-quarter 2017, which was flat compared to the third quarter and up just 4% year-over-year.

In large part, Twitter blamed its modest MAU figures on continued efforts to curb spam, fake accounts and other bad actors.

Year-over-year, average daily active users (DAUs) grew 12% during the fourthquarter 2017, which marked the fifth consecutive quarter of double-digit DAU growth.

Regarding Twitter’s most recent quarterly performance, Wieser said: “Overall, the results represented ongoing progress, which was consistent with our longer-term expectations for Twitter as a durable, if niche-y but highly differentiated platform for digital advertising, which should eventually be able to approach industry-level growth rates.”

Next story loading loading..