Around the Net
Retailers Fail To Meet Email Authentication Standards: Study
- MarTechAdvisor.com, Sunday, March 11, 2018 9:39 PM
Only 11.2% of top U.S. retailers meet recommended the minimum authentication protocol for the email channel. And the percentage is almost the same in Europe. By failing to publish basic records like SPF and DMARC for all the domains they operate, they are “blind to the potential abuse of their brands’ domain names and risk erosion of brand trust." Here are the recommended steps.
