When You Care Enough To Stream The Very Best, Hallmark Moves Upfront To Facebook

When a winter storm in New York City disrupted Crown Media Family Networks upfront Wednesday, it turned it into a Facebook live event.

Ad execs and media buyers were encouraged to tune in beginning at 6:30 (EST) to get the sizzle pitch fo the Hallmark Channel and Hallmark Movies & Mysteries network’s 2018-19 season.

If you missed the live feed, you can see the networks' upfront highlights here:

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