WPP digital agency Mirum has hired former Candyspace North America CEO, Greg Crockart to manage one of Mirum’s largest clients, Qualcomm. Separately Michelle Zimmerman has been tapped to lead the Epson, Royal Caribbean Cruises and W.K. Kellogg Foundation accounts. Both will serve as business directors.
Candyspace is a creative technology shop and cross-screen activation specialist that is part of WPP’s Tenthavenue group. Crockart joined as NA CEO in 2015. Prior to that, he spent a year as co-president for mobile specialist agency, Joule, where he led the Paramount Pictures business. Before that he spent time at mobile-focused agency, Flytxt, delivering mobile marketing programs for Pepsi, T-Mobile, Visa, and other high-profile brands.
Zimmerman is a 17-year plus marketing and communications veteran. She was previously director of client services for Internet Marketing Inc. Earlier she served as director of client services at 6D Global Technologies.