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7 Super Bowl Ads Make Top 10 Breakthrough List

Ace Metrix has released its quarterly round-up of outstanding creative. The list is based on breakthrough capabilities, which combines attention and likeability components. With over 2,000 ads tested in the first quarter, these top 10 ads represent the best of the best:.

RankBrandAd TitleLength Attention Score Likeability Score
1ToyotaGood Odds*1:00836795
2M&M’sHuman*0:30785786
3SubaruLove and Pets0:30781789
4Mountain Dew / DoritosDoritos Blaze vs. Mountain Dew Ice*1:00791755
5EukanubaHealthy Dog0:30766772
6VerizonAnswering the Call*1:00785753
7Universal Parks & ResortsVacation Quarterback*0:30772762
8JeepJeep Jurassic*1:00782750
9ComcastSecond Chance1:00767750
10Amazon Alexa Loses Her Voice*1:30760754
*Ads from Super Bowl 52
“Seven ads from Super Bowl 52 made it in the Top Breakthrough list for Q1,” the company said in a release, a significant increase compared to 2017’s Q1. Inspirational creative from PyeongChang 2018 and two ads with eye-catching, lovable pets are also among the top ten. It goes to show, viewers remain in favor of ads that make an emotional connection, entertain with visuals or celebrities, and, when all else fails, feature animals.”

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