Commentary

'Dribble' For News -- If You Believe Sinclair Broadcast Group

When executives from the biggest TV station group talk, people listen. But when they respond, it might be with credulity.

“The print media is so left wing as to be meaningless dribble, which accounts for why the industry is and will fade away. Just no credibility,” David Smith, the executive chairman of Sinclair Broadcast Group, told New York magazine.

In other remarks about Sinclair and the business in genera, he addedl: “Facts and truth have been lost for a long time and likely to never return.”

If you were going to give any legitimacy to what Sinclair did -- forcing many of its TV stations' anchors to read an unusual news promo touting the ills of “fake news” -- Smith's remarks add new meaning.

You know -- the one with the key phrase that had local TV anchors referring to “the extreme threat on our democracy.”

To hear it from Scott Livingston, senior vice president, news for Sinclair, it was all about “social media,” news organizations in general and how well Sinclair does in covering the news.

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Smith said to New York: "In all the 45+ years I have been in the media business, I have never seen a single article [emphasis added] about us that is reflective of reality, especially in today's world, with the shameful political environment and generally complete lack of integrity. Facts and truth have been lost for a long time and likely to never return."

Really, not one?

I wrote a story on Sinclair about advertising not too long ago, concerning Sinclair's efforts to promote a TV station group's programmatic ad co-op. Not true? Never attempted? Failed? Succeeded? Oh, wait... There's a Sinclair executive quoted in the story.

Good journalists know there can be facts and truth on all sides of issues and news. Black-and-white stories are easy to digest. Trouble is, more often than not, there are gray areas. If Smith was ever a journalist, he seems to have forgotten his way.

Too often, emotions, not truth, can rule the day. That's where the dribbling (or drooling) resides.

5 comments about "'Dribble' For News -- If You Believe Sinclair Broadcast Group".
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  1. Tony Jarvis from Olympic Media Consultancy, April 5, 2018 at 2:36 p.m.

    Dave Smith is so ignorant that he cannot even use the correct term for his essentially neo fascist rant.  It's not "dribble" but drivel based on his fundamemtally flawed premise. 
    Wayne I respectfully suggest your reporting on Sinclair and Mr Smith was far too mild.  Do not forget that this kind of talk echoes the commentaries in Germany and Italy in the 1930's before they really became a threat to the entire world. I am sure Steve Schmidt a true Republican, political commentator and former Bush advisor would have castigated Mr. Smith as you should have done. 

  2. Tony Jarvis from Olympic Media Consultancy, April 5, 2018 at 2:36 p.m.

    Dave Smith is so ignorant that he cannot even use the correct term for his essentially neo fascist rant.  It's not "dribble" but drivel based on his fundamemtally flawed premise. 
    Wayne I respectfully suggest your reporting on Sinclair and Mr Smith was far too mild.  Do not forget that this kind of talk echoes the commentaries in Germany and Italy in the 1930's before they really became a threat to the entire world. I am sure Steve Schmidt a true Republican, political commentator and former Bush advisor would have castigated Mr. Smith as you should have done. 

  3. Alan COX from Dan Fife Communications and Marketing, April 5, 2018 at 2:40 p.m.

    Mr. Friedman,
    Being a BabyBoomer, our family watched the news together. I do not remember David Brinkley, Chet Huntley or Walter Cronkite openly criticize a sitting President or Vice President on their evening news broadcast, I do remember Eric Sevareid making statements about events and politicians. However, a super or perhaps sign back in his day that stated "Commentary". Today's evening newcast should have a "Commentary" super or graphic at the open of the news cast. Perhaps, a "Commentary" graphic in middle and the end as well.
    Where is Edward R. Murrow today? 

  4. Bill Shane from Eastlan Ratings, April 5, 2018 at 2:57 p.m.

    I truly believe that David Smith missed his calling; David, in case you didn't hear it on any of the big 3 affiliates you carry on your stations, Hope Hicks has resigned and there still may be a chance for you to grab the communication director's position for the man whose ass you obviously would love to kiss several times a day.  Good luck with that and should you need a reference, please let me know.  Glad to help.

  5. Paula Lynn from Who Else Unlimited replied, April 5, 2018 at 6:29 p.m.

    And oops we missed it will not cut it when they come to check your papers.

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