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Under Armour Enlists 'The Rock'

Facing financial and retail challenges, Under Armour has gone back to its roots in athletic performance, unveiling a multi-media campaign, “Will Finds A Way” starring Dwayne “The Rock” Johnson. The effort showcases the importance of hard work, dedication and resilience. Among other obstacles, Under Armour recently was passed by Puma for third in sales among athletic-brand companies, behind Nike and Adidas.

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