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Online Automotive Sites, Demographics, Advertisers and Ad Tech Information

Online Automotive Sites, Demographics, Advertisers and Ad Tech Information

A deep look at automotive destinations on the Web, including demographics, advertisers, ad types and technology.           

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Top 10 Online Automotive Destinations

Week ending June 5, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

eBay Motors

4,964

3.86

Kelley Blue Book

1,807

1.4

AutoTrader.com

1,330

1.03

AAA

1,205

0.94

AOL Auto

1,201

0.93

Edmunds.com

1,082

0.84

Yahoo! Autos

976

0.76

Jumpstart Digital Marketing

915

0.71

MSN Autos

860

0.67

Cars.com

839

0.65

Source:  Nielsen//NetRatings NetView

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Demographic Data for Automotive Category

Month of May 2005 US, Home and Work

Category

Target

Unique Audience (000)

Audience Comp (%)

Total

 

43,126

100

Male

 

25,845

59.93

Female

 

17,281

40.07

Persons - Age

 2 - 11

563

1.31

 

 12 - 17

2,494

5.78

 

 18 - 24

2,568

5.95

 

 25 - 34

5,565

12.9

 

 35 - 49

15,946

36.98

 

 45+

22,065

51.16

 

 55+

10,500

24.35

 

 65+

3,268

7.58

HH Income

 $ 0 - 24999

2,225

5.16

 

 $ 25000 - 49999

9,707

22.51

 

 $ 50000 - 74999

12,243

28.39

 

 $ 75000 - 99999

8,152

18.9

 

 $ 100000 - 149999

6,499

15.07

 

 $ 150000+

3,688

8.55

 

 No Response

613

1.42

Source:  Nielsen//NetRatings NetView

Data on the Automotive Industry           

Week ending June 5, 2005 US, Home and Work           

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

General Motors Corporation

135,192

22.4%

Hyundai Motor Company

126,994

21.0%

Toyota Motor Corporation

76,049

12.6%

DaimlerChrysler Corporation

64,080

10.6%

Ford Motor Company

48,341

8.0%

Honda Motor Co., Ltd.

32,262

5.3%

Volkswagen AG

23,106

3.8%

Nissan Motor Co., Ltd.

9,937

1.6%

Kawasaki

7,011

1.2%

Courtesy Automotive Dealer

4,096

0.7%

Bell Honda

3,025

0.5%

CarsDirect.com, Inc.

2,803

0.5%

BMW AG

1,959

0.3%

Western Washington TDA

1,639

0.3%

Camelback Toyota

1,607

0.3%

Mazda Motor Corporation

1,470

0.2%

Fuji Heavy Industries Ltd

1,345

0.2%

komo4cars.com

1,313

0.2%

Autoland

1,278

0.2%

Pierre Auto Centers

1,197

0.2%

Total

604,150

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Rectangle

150,557

24.9%

Leader Board

119,491

19.8%

Medium rectangle

118,591

19.6%

Wide skyscraper

61,572

10.2%

Full banner

24,149

4.0%

Skyscraper

24,009

4.0%

Non-standard

23,137

3.8%

Micro bar

18,012

3.0%

Button #2

12,050

2.0%

Half banner

11,701

1.9%

Button #1

11,080

1.8%

Large rectangle

9,651

1.6%

Square button

9,000

1.5%

Vertical banner

6,487

1.1%

Unspecified

2,705

0.4%

Square

1,325

0.2%

Vertical rectangle

539

0.1%

Total

604,056

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

587,122

97.2%

Pop-Up

14,199

2.4%

Floating/Overlay

1,387

0.2%

Pop-Under

1,345

0.2%

Interstitial

3

0.0%

Total

604,056

100.0%

Source: Nielsen//NetRatings AdRelevance

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