Online Automotive Sites, Demographics, Advertisers and Ad Tech Information A deep look at automotive destinations on the Web, including demographics, advertisers, ad types and
technology.
Top 10 Online Automotive Destinations Week ending June 5, 2005 US, Home
and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
eBay Motors | 4,964 | 3.86 |
Kelley Blue Book | 1,807 | 1.4 |
AutoTrader.com | 1,330 | 1.03 |
AAA | 1,205 | 0.94 |
AOL Auto | 1,201 | 0.93 |
Edmunds.com | 1,082 | 0.84 |
Yahoo! Autos | 976 | 0.76 |
Jumpstart Digital Marketing | 915 | 0.71 |
MSN Autos | 860 | 0.67 |
Cars.com | 839 | 0.65 |
Source: Nielsen//NetRatings NetView |
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Demographic Data for Automotive Category Month of May 2005 US, Home and Work |
Category | Target | Unique Audience (000) | Audience Comp (%) |
Total | | 43,126 | 100 |
Male | | 25,845 | 59.93 |
Female | | 17,281 | 40.07 |
Persons - Age | 2 - 11 | 563 | 1.31 |
| 12 - 17 | 2,494 | 5.78 |
| 18 - 24 | 2,568 | 5.95 |
| 25 - 34 | 5,565 | 12.9 |
| 35 - 49 | 15,946 | 36.98 |
| 45+ | 22,065 | 51.16 |
| 55+ | 10,500 | 24.35 |
| 65+ | 3,268 | 7.58 |
HH Income | $ 0 - 24999 | 2,225 | 5.16 |
| $ 25000 - 49999 | 9,707 | 22.51 |
| $ 50000 - 74999 | 12,243 | 28.39 |
| $ 75000 - 99999 | 8,152 | 18.9 |
| $ 100000 - 149999 | 6,499
| 15.07 |
| $ 150000+ | 3,688
| 8.55 |
| No Response | 613
| 1.42 |
Source: Nielsen//NetRatings NetView |
Data on the Automotive Industry
Week ending June 5, 2005 US, Home and Work
Top 20 Advertisers |
Company | Impressions (000) | Share of all Impressions |
General Motors Corporation | 135,192 | 22.4% |
Hyundai Motor Company | 126,994
| 21.0% |
Toyota Motor
Corporation | 76,049 |
12.6% |
DaimlerChrysler Corporation | 64,080 | 10.6% |
Ford Motor Company | 48,341 | 8.0% |
Honda Motor Co., Ltd. | 32,262 | 5.3% |
Volkswagen AG | 23,106 | 3.8% |
Nissan Motor Co., Ltd. | 9,937 | 1.6% |
Kawasaki | 7,011 | 1.2% |
Courtesy Automotive Dealer
| 4,096 | 0.7% |
Bell Honda | 3,025 | 0.5% |
CarsDirect.com, Inc.
| 2,803 | 0.5% |
BMW AG | 1,959 | 0.3% |
Western Washington TDA
| 1,639 | 0.3% |
Camelback Toyota | 1,607
| 0.3% |
Mazda Motor
Corporation | 1,470 |
0.2% |
Fuji Heavy Industries Ltd | 1,345 | 0.2% |
komo4cars.com | 1,313 | 0.2% |
Autoland | 1,278 | 0.2% |
Pierre Auto Centers | 1,197 | 0.2% |
Total | 604,150 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
Dimensions | Impressions (000) | Share of all Impressions |
Rectangle | 150,557 |
24.9% |
Leader Board |
119,491 | 19.8% |
Medium rectangle | 118,591 |
19.6% |
Wide skyscraper |
61,572 | 10.2% |
Full banner | 24,149 |
4.0% |
Skyscraper |
24,009 | 4.0% |
Non-standard | 23,137 |
3.8% |
Micro bar |
18,012 | 3.0% |
Button #2 | 12,050 |
2.0% |
Half banner |
11,701 | 1.9% |
Button #1 | 11,080 |
1.8% |
Large rectangle |
9,651 | 1.6% |
Square button | 9,000 |
1.5% |
Vertical banner |
6,487 | 1.1% |
Unspecified | 2,705 |
0.4% |
Square |
1,325 | 0.2% |
Vertical rectangle | 539 |
0.1% |
Total |
604,056 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Ad Delivery | Impressions (000) | Share of all
Impressions |
Inline |
587,122 | 97.2% |
Pop-Up | 14,199 | 2.4%
|
Floating/Overlay |
1,387 | 0.2% |
Pop-Under | 1,345 |
0.2% |
Interstitial |
3 | 0.0% |
Total
| 604,056 | 100.0%
|
Source: Nielsen//NetRatings AdRelevance |