eRelevance Corp., which has focused up to now on customer engagement, has moved into the prospecting field with a set of new products. It has also expanded beyond its traditional base--aesthetic healthcare-- to serve a new vertical: mortgage lenders and brokers.
Building on its flagship product Customer Engage, the Austin, Texas-based firm is offering “a suite of technical services for small businesses to take leads from ad sources and convert them into revenue,” says CEO Bob Fabbio.
Aesthetic healthcare providers have “a staggering number of leads that fall on the floor,” regardless of where they come from, Fabbio adds.
The new services are:
Meanwhile, the company has garnered about a dozen clients in the mortgage lending field, Fabbio says.
“Our mortgage clients are primarily using Prospect Engage, because they buy lots of leads from sources, and form affiliates like realtors.”
He adds that “some don’t do a great job of follow-up,” however, which would also make them good prospects for Connect. Each of the four services solves a different problem, but “can be put together like Legos,” Fabbio concludes.
Last year, eRelevance posted annual recurring revenue of $7.5 million, up from $3.6 million in 2016.