• by Steve McClellan  @mp_mcclellan, June 15, 2018

Busch is out with a Father’s Day campaign that urges would be gift givers to scrap the ugly ties and get Dad what he really wants—a nice cold beer (or six). 

The campaign is anchored by a video that focuses on the brand’s not-so-subtle efforts to help one Cherry Valley, NY dad get the word out about his dream Father’s Day gift wish. 

Let’s just say a lot ooh signage was involved in helping the man—Joe Gray—provide a few hints. 

Have a look at the video here.