Americans Prefer Free, Ad-Supported Models With A Few Longer Ads

More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with many short-form ads would be their next preference, according to a survey of 400 U.S. adults conducted Tuesday by Research Intelligencer and Pollfish.

After entirely ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications