Around the Net
Fox News Capitalizes On Search For Breaking Stories
- AdExchanger, Monday, July 2, 2018 2:30 PM
Fox News began using search engines to drive breaking news traffic to the publisher's website and found that the single-digit percentages of the total website traffic great to more than 20%. Fox News Channel SVP of digital John Fiedler told Sarah Sluis that search was once used to support evergreen content, but that has changed. The news organization points to Google AMP as a contributor, which quickly pulls in news stories on mobile devices. The turnover draws readers more frequently to the site.
