Facebook Watch Numbers Disappoint Some Publishers

Facebook has announced several new series debuting in partnership with publishers for its Facebook Watch news section. But The Information reports some outlets find audience numbers less than anticipated.

“The number of people who visited the social network’s new section every day to watch shows produced by ABC, A&E Networks, Discovery and other smaller media companies disappointed some show creators," according to the tech news site.

Facebook Watch launched last August.

Mid-roll video ads “have alienated many users," former and current Facebook employees told The Information. Some publishers have chosen not to renew their deals with Facebook.

Facebook hopes its Watch site will compete with YouTube.

Earlier this weekMcClatchy and BuzzFeed announced that each would launch a series on Facebook Watch this summer.

They join NowThis and Bloomberg and a growing list of partners on Facebook's dedicated video site.



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