Christi Olson runs through four tactics that retailers need to know, and how to make them actionable in search. For example, being there, ready and convenient might mean building a chatbot and having
it available in the search results to answer any questions those searching for information might have. Getting more personal in search might also mean using remarketing lists for search ads and custom
audiences on top of your existing paid search campaigns. Olson explains.
Read the whole story at Search Engine Journal »
