Audio Killed The Digital Screen: People Get Smart Speakers To Reduce Screen Time

Something the screen-based digital media marketplace may want to consider is that a significant percentage of consumers buying smart speakers are doing so to reduce the amount of time they spend looking at screens. The findings, which comes from "The Smart Audio Report," released this week by Edison Research and NPR, may seem like an ironic technological disruption to people who believe screens -- especially video ones -- will remain the dominant user interface.

The study found that 22% of "first adopters" (people who have owned at least one smart speaker for a year or longer) and 38% of "early mainstream" users (people how have owned a smart speaker less than a year) did so to reduce the amount of time they spend on screens.

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