In the Publishers Daily story “Fox News Site Tops CNN In Page Views” on July 18, 2018, it is more accurate to compare comScore data between “CNN
Brand” and FoxNews.com, rather than “CNN.com” data, comScore representatives have clarified. As such, CNN Brand page views were higher than FoxNews.com’s for the last three
CNN has split different sections of CNN.com into separate entities on comScore, while all traffic to FoxNews.com is included under the FoxNews.com entity, representatives explained.
CNN Money, for example, lives on the URL money.cnn.com (part of CNN.com), but its traffic is not included in the CNN.com entity.
However, other Fox News verticals live on separate URLs, not under FoxNews.com. Thus, they are under different entities in comScore's reporting, such as FoxBusiness.com.
The CNN Brand entity includes all traffic to the CNN.com site; it would be the most comparable to traffic to FoxNews.com, according to comScore.
*comScore has updated its findings to note: Comparing FoxNews.com page view data to both CNN.com and CNN Brand numbers is accurate, the company rep said. “We erred in inferring that it is ‘more accurate’ to compare FoxNews.com to the CNN Brand. This statement was incorrect as both comparisons are valid.”