It’s a new position at the Bradford, Pa.-based company. In it, Finlow will guide Zippo into its next chapter, supporting the iconic brand’s global strategic initiatives.
Finlow had been senior vice president of global sales. The newly created management role unbites the sales and marketing divisions. In recent years, Finlow has played an active role in enhancing Zippo’s global organizational structure as a key player in the creation of Zippo subsidiaries in Europe and Asia, which provide a framework for global expansion and product diversification.
The company continues to venture beyond its cult lighter to give fans new ways to enjoy the brand. From men’s lifestyle accessories in Europe, and new outdoor products, like the Zippo Rechargeable Hand Warmer in the United States, Zippo’s American heritage and style serve as a guiding compass as the product portfolio expands.