People for the Ethical Treatment of Animals has chosen some interesting placements for its nationwide anti-meat eating billboard campaign.
The billboards feature a variety of animals next to the words "I'm ME, Not MEAT. See the Individual. Go Vegan." The nationwide campaign, which has hit 40 cities in the U.S. and Canada so far, was designed by Lawrence + Beavan, design and marketing consultants from London, which PETA has been working with for close to 30 years.
In one execution, PETA has placed ads on the Staten Island Ferry showing a fish swimming underwater, as well as a Zippertron message proclaiming "Fish feel pain. Sea LIFE, not seafood.”
Other billboards include a pig, guilt-tripping people who walk into a Chicago branch of Jimmy Johns (whose owner is a famous big game hunter); a giant octopus shaming people who eat live sea animals in restaurants in Koreatown in Los Angeles.
There are ads in 25 stations across the Toronto subway system and ads in seven train stations and on 25 buses throughout San Francisco (to be released next week).
"Just like humans, cows and pigs are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives,” says PETA President Ingrid Newkirk, in a release. “PETA’s nationwide ad blitz encourages everyone to empathize with animals and choose vegan meals".