The event is being put on in September with the help of Flavorpill. Sponsors of the event include HP Inc., 1850 by Folgers, Fossil, Visa and Sony Pictures’ film “The Girl in the Spider’s Web.”
Now, Bustle is joining a growing list of publishers committing to the experiential events business.
Teen Vogue and Refinery29 have also recently held large-scale events to draw in offline audiences and diversify revenue streams. Refinery29’s "29Rooms," for example, sold 20,000 tickets in two weeks this year, according to Axios.
The "Teen Vogue Summit" was a three-day event with tickets ranging from $299 to $499.
The addition of Flavorpill expands Bustle Media Group’s portfolio "by developing a full-blown experiential marketing and events arm charged with producing premium large-scale events and experiences," according to the company.
Bustle will acquire all current Flavorpill Media staff. Co-founder Sascha Lewis will become Bustle Digital Group’s vice president of experiential and president of Flavorpill Media.
"To be able to align brands with consumers in real world environments that seamlessly connect to scalable digital, social and technology platforms is the next generation of marketing,” Lewis stated.
He will continue to develop and create Flavorpill Media’s marquee events, such as "Lunch Break," "Art of Yoga" and "Quiet Mornings at MoMA."
Bustle Digital Group will also obtain Flavorwire, Flavorpill’s online news and culture magazine. It will be overseen by Bustle Digital Group’s editor-in-chief, Kate Ward.
Bustle claims it reaches about 50 million unique visitors per month.