HomeLight’s Vanessa Brockway, who works on the company’s business development team, told Publishers Daily, “By partnering, HomeLight is able to extend the reach of its agent network and data to drive more-informed real estate decisions, while U.S. News can provide its readers with an expanded product experience in the real estate category.”
Readers will gain info on about 7,000 cities nationwide, with USNews.com’s research on home improvement, financing, and buying and selling advice combined with HomeLight’s market statistics, list of top performing agents and demographic data.
Consumers fill out a short online form to connect with those real estate agents who best meet their needs based on agent performance.
According to Brockway, the partnership will be closely watched for the percentage of U.S. News readers who engage with the agent category, how many readers express interest in connecting with an agent and how many readers ultimately work with a HomeLight recommended agent to manage their real estate transaction.
HomeLight claims to be the only company in the U.S. using performance data to home in on agents who sell properties faster and for more money, allowing homeowners to make data-driven decisions when selecting an agent. The company has been working to expand its partnerships with companies interested in increasing audience engagement and expanding product offerings.