• New York Post, Monday, August 20, 2018 9:51 PM

Victoria’s Secret has "had the same positioning for decades, associating sexy with super models, and it just doesn’t work anymore,” one critic noted in this New York Post piece analyzing the brand's fall from grace. The company "watched on the sidelines as a growing number of rivals seized on fashion trends like bralettes and plus sizes — and thrived." Now, "Victoria’s Secret has posted declining same-store sales at its brick-and-mortar US locations for seven straight quarters, while profit margins have gotten squeezed and inventories bloated."

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