O'Neal Named NA CEO For WPP's Gain Theory

WPP consultancy Gain Theory has tapped marketing veteran Shawn O’Neal for the role of CEO North America.

O’Neal brings 20-plus years of client side experience and consulting to his new role. Previously, he was vice president global marketing data and analytics at Unilever, where he pioneered and led the company’s global “People Data” program across modeling, social, digital, crm and traditional analytics. 

His career includes work as an associate at McKinsey & Co., strategic planning for Pepsi-Cola, and strategy consulting with Marakon Associates in Stamford, CT. He holds an MBA from Wharton Business School and AB Economics from Princeton University.

O’Neal is a frequent speaker on the future of data and its use in marketing at conferences worldwide.




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