Custora, a provider of a customer analytics platform for retailers, has secured $13.75M in Series B funding.
The round was led by General Catalyst and included participation from
existing investors Foundation Capital and Greycroft.
Custora software helps firms use AI-driven data from various sources to predict lifetime value
and create personas.
Larry Bohn, managing director at General Catalyst, states that “the penalty for ignoring data-driven customer insights will be high in the ultra-competitive retail
environment.”