Future PLC Acquires Purch's B2C Brands, B2B Division Renamed Business.com
- by Sara Guaglione , September 7, 2018
Future PLC has acquired the Purchbrand and its consumer division. Purch’s B2B business, which was not acquired by Future, will be renamed to Business.com.
The sale, worth around $132
million, ncludes Purch, Tom’s Guide, Tom’s Hardware, TopTenReviews, ShopSavvy, Live Science, and Space.com. It also includes Purch’s yield optimization platform, RAMP
and its associated licensing business.
The remaining B2B portfolio will continue to operate under a new umbrella as Business.com.
It takes the name from the
interactive marketplace platform that provides small- and medium-size business owners with services to help grow their business.
Doug Llewellyn, previously COO at Purch, a digital publishing and marketplace platform, has been named Business.com’s new CEO.
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Former Purch CEO Greg Mason will remain an advisor to the company’s board.
“We see Business.com as one of the most valuable business destinations on the Internet, the go-to resource for the almost 28 million SMBs in the United States, who arguably form the largest and most important part of the U.S. economy,” Llewellyn stated.
The Business.com umbrella now includes the site, which was acquired in 2016, as well as BuyerZone, acquired in 2014, which connects buyers with select sellers, and Business News Daily, founded in 2010, a news and information resource to help entrepreneurs build their businesses.
The sale of Purch’s business unit was to Future US, Inc., a subsidiary of the publicly traded UK-based media company, Future Publishing Ltd.
Future titles include TechRadar, Louder and PC Gamer.
The company claims to reach more than 100 million readers globally, including 62 million online users and 63 million
social-media users.
