In this
week’s episode of “Marketing
Today,” I speak with Dawn Colossi, the new Chief Marketing Officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also
spent time in public relations and publishing.
During the podcast, Colossi and I discuss at length her recent LinkedIn article, “My
First 90 Days as a CMO.”
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In
talking about her article, Colossi reveals her belief that it’s an organization’s people who power and deliver success. “If I’ve learned anything in my career and as a
professional, it’s that people are really the most important thing of what you do,” says Colossi. “And if you don’t have good, engaged, happy people, they’re not going to
share your passion, and you’re never going to get where you’re going.”
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Highlights from this week’s
“Marketing Today” podcast include:
- “Sometimes there’s a plan you’re not aware of.”
Colossi traces the arc of her career. (1:37)
- From focus-room setups to full-service research provider: Colossi discusses
how FocusVision started and where it is today. (3:56)
- Colossi reveals what motivated her to write "My First 90 Days as a
CMO." (5:39)
- “It’s a lack of clarity around what the role actually is”: Colossi on the short
tenures prevalent in the CMO ranks. (9:16)
- Understanding the fundamentals: Building a system to generate results over
time. (19:45)
- Establishing customer trust sometimes means providing solutions without selling product. (26:09)