• by Alex Weprin , October 1, 2018

The theater-focused streaming video service Stage says it has ended “previews” and will have its “opening night” Monday.

The service, which launched in a preview form in August, is now officially selling subscriptions. Subscriptions will cost $4.99 per month, or $49.99 per year. The company is planning a global expansion in 2019.

The company will continue to operate its preview platform to nonsubscribers, featuring trailers, behind-the-scenes footage and some full episodes, to entice potential subscriptions.

At launch, Stage will have the pilot episodes for three of its original series: “Studio Sessions,” “Thursday In The Park” and “We Can Cook Too!” It will also have the pilot episode for the service’s signature talk show, “Crossovers,” in which actor Taye Diggs hosts a conversation with actress Leslie Uggams.

Stage will launch with a number of documentaries and feature films, all about theater, or topics close to the theater community. Live theatrical performances and original web series are also available at launch. The company will roll out new programming monthly to keep subscribers engaged.

While Stage is a subscription business, the company is hoping to add limited sponsorships in the near future. Stage Network CEO Rich Affannato  toldDigital News Daily it was in discussions with some potential sponsors ahead of the service’s launch.

“We have lofty goals, and that is by design from me. Tapping into this market is so unique and a good opportunity,” he said. “As far as advertising goes, there are prime opportunities for other theater companies, and for new plays, special events and other products.”