• by Steve McClellan  @mp_mcclellan, November 2, 2018

Playstation is out with a new action-packed ad, Journey Ahead, from BBH NY and shot in South Africa that combines CG and live-action elements designed to illustrate the client’s commitment to creating immersive experiences for gamers. 

“Wake up, wake up,” the narrator intones as the film begins, “the time has come.” The action and mayhem build quickly as the film highlights popular releases such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4. 

A 30-second version of the ad debuted Nov. 1 and a 60-second version will follow. 

BBH worked with director Matthijs Van Heijningen and production company MJZ on the effort