• by Larissa Faw , November 12, 2018

MDC Partners' Relevent is appointing Claire Annas Keaveney as the experiential agency's first president to handle day-to-day responsibilities. 

Tony Berger remains CEO and will focus on client strategy and long-term planning around brand experience. 

"We’re seeing a lot of clients asking for this — which we believe is a reflection of experiential 'growing up' and moving more toward the core of the marketing mix for some brands," says Keaveney.

The nine-year Relevent veteran most recently served as vice president, accounts overseeing work for clients such as Jeep, Victoria’s Secret Pink, Fenty Beauty and Samsung. 

Throughout her tenure, she has helped develop Relevent’s integrated account, production and creative services teams.