The Pioneer Woman Magazineis raising its rate base from 450,000 to 500,000 with the spring 2019 issue.
The magazine debuted in June 2017 in partnership with Hearst, growing Ree Drummond’s popular brand she started with The Pioneer Woman blog in 2006.
The magazine features recipes, meal planning and casual entertainment tips, as well as fashion, lifestyle and family advice. It also includes stories from Drummond’s life on her Oklahoma ranch.
The initial run of The Pioneer Woman Magazine sold out, prompting a return to press for another 100,000 copies to meet consumer demand, according to Hearst Magazines.
In the first half of 2018, the quarterly magazine’s total circulation exceeded its rate base by 59% and delivered more than 200,000 bonus copies.
The cover price of the magazine also increased this year, from $3.99 to $4.99 effective with the fall 2018 issue.
The Pioneer Woman Magazine is one of a number of publications borne from partnerships between Hearst Magazines and popular personalities and brands. It began with O, The Oprah Magazine in 2000. Now, Hearst Magazines also publishes Food Network Magazine, HGTV Magazine and Airbnbmag in partnership with Airbnb.
In addition to her blog, Drummond’s brand reaches across a restaurant/marketplace called The Mercantile and an inn, as well as a Food Network show and multiple cookbooks.