• by Ray Schultz , November 15, 2018

Evergage and UST Global have formed a strategic partnership to help retailers unify their customer data to personalize messages in online and offline channels.

The arrangement combines Evergage’s personalization and customer data platform with UST Global’s implementation and consulting services, Evergage says.

The goal is to enable retailers to “synthesize and act on their customer data,” states Subhodip Bandyopadhyay, practice director for retail and CPG at UST Global.

In addition, the link-up will “help more retailers deliver personalized and cohesive experiences across touchpoints,” states Matt Thompson, senior director of partnerships at Evergage. 

According to Evergage, the partnership will allow clients to: 

Consolidate customer data from first- and third-party sources, and from CRMs, email service providers and data warehouses. 

Deliver 1-to-1 personalization in digital and offline channels, including email campaigns, web sites, search and web and mobile apps. 

Integrate siloed systems into Evergage, using its Gears framework and open architecture.