• by Tanya Gazdik , December 11, 2018

JetBlue is celebrating the holidays with a campaign that includes a sweepstakes. 

The festive “Go Get Gifted” program invites travelers to enter for a chance to become a literal holiday gift to surprise their loved ones on Christmas Eve. The contest portion of the campaign ends Dec. 12.

The airline will turn the five winners into literal holiday gifts by flying them home to surprise loved ones and gift-wrapping them from head to toe.

A 30-second spot from MullenLowe shows a family having dinner with one of the family members wrapped up in holiday paper (because of the rule to not open presents until Christmas morning.)

A 6-second spot shows the mummified-with-giftwrap family member banging his (her?) head against the front door as a muffled “Mom!” is uttered from beneath the paper. Another 6-second spot shows the gift-wrapped person stealing a bow from another package beneath the Christmas tree.

The videos are online only and are being shared across JetBlue's social media pages. 

More than 153,000 consumers have entered the contest thus far at www.jetblue.com/GoGetGifted. Contestants can choose how they would like to be gift wrapped, including wrapping paper print and bow style.

“It’s easy to get wrapped up in holiday shopping, but we know that sometimes the perfect present is your presence,” Heather Berko, manager, advertising & content, JetBlue, tells Marketing Daily. “That’s why we created Go Get Gifted, to help customers give their loved ones the best gift this year: themselves.”

The airline looks for new ways to engage customers through contests and campaigns and make their travel experience a little more enjoyable, she says.

“Most recently, we celebrated ‘JetBlue for Good Month’ in November by sending volunteers to a mystery location dubbed ‘Destination Good’ to participate in philanthropic work,” Berko says. “Winners of our #CheckInForGood contest were chosen to volunteer on this special trip and were surprised with the reveal of the location, the Dominican Republic, moments before boarding their JetBlue flight.”