'Health' Debuts Redesign, Sets Positive Tone

Health magazine is debuting a redesign with its January/February issue, on newsstands this week.

The Meredith Corp. publication has “an updated design with a cleaner look and bolder typography,” and “more information and content online," according to a statement from the publisher.

The new Health magazine “aims to strike a balance between science-based content and healthy living” and “to be warm and inviting to the reader," per the company. Each section features vertical tabs for a "workbook-like effect."

Health magazine’s main sections have been updated, too. The Beauty section, for example, will now “explain why and how products and procedures work,” rather than offering “simple recommendations” on skin care, hair care or makeup.

The Food section will now offer “a road map for eating well, solving problems, offering shortcuts and strategies, and navigating all confusing/contradictory advice out there about what to eat.”

The issue’s cover features actress Connie Britton, photographed by Peggy Sirota.

The cover and overall design of the magazine is bolder, with less text. It focuses attention on the cover star and theme of the issue, this month is: "How to Crush Your Goals."

Meredith Corp. also announced Brendan Smyth is now publisher of Health. He has served as sales development director for Rachael Ray Every Day, as well as a number of other Meredith and Time Inc. magazines.

Health magazine got Amy Conway, a new editor-in-chief, this June. Previously, she was the editor of Martha Stewart Weddings. New editors tend to revamp the publication to better fit their ideas for the brand.

“This new look is strong, intelligent and pretty. It brings our readers into our pages and conveys a positive and motivating tone — whether we’re presenting a new way to work out, the latest in skin care, nutritious dinners, or even information about conditions and challenges our readers may face," stated Conway.

The new design was overseen by executive creative director Agnethe Glatved.

Health magazine has also added an advisory board of experts, including doctors, nutritionists, trainers and other professionals, who will collaborate with editors

Health magazine claims to have 9 million monthly readers and a total reach of nearly 29 million. The magazine prints 10 issues a year.

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