Responding to a newly released survey conducted by ID.me, military service members and veterans are increasingly seeking out military discounts when they shop online, and are more likely to become long-term customers of brands that offer them.
Military discounts shape the online shopping habits of veterans and active duty service members, who go out of their way to find brands that acknowledge and reward service in the armed forces, according to the ID.me survey, that polled 6,377 military veterans and 2,013 active service members.
According to Blake Hall, the founder of ID.me and a former Army Ranger, “Veterans connect with brands that honor their military service, Now that online retailers don’t have to worry about non-veterans trying to take advantage of these discounts, more brands should offer veterans’ discounts. These discounts are an important tool for connecting with, and keeping, customers.”
ID.me surveyed nearly 8,500 active and former members of the military about their online shopping habits with Veterans Day approaching, and found that:
Survey respondents highlighted brands such as Ford and Under Armour, among others, as brands who effectively engage and market to the military community:
CEO Blake Hall said that “ID.me has credentialed over half the active duty community and millions of Veterans into a secure and privacy-enhancing digital ID that gives our members control over their information. Once a member of the military verifies their military affiliation with ID.me, they never have to do it again across any organization where ID.me is integrated.”
For a comprehensive list of brands offering military discounts visit shop.id.me/military. The survey infographic can be found at https://go.id.me/2QlyV9j.