• by Larissa Faw , January 14, 2019

Match and agency Marcel Worldwide are helping European singles find romance with the dating site's new platform and tagline: “Match. Start Something Real.”

The creative opens by proclaiming everything in today's world is inauthentic, with fake news, fake personae, and fake intentions, before showing how Match is real because members must pay to sign up and they express real emotions.

The campaign, with spots of varying length, runs across France, UK, Germany, Italy, Netherlands, Spain, Sweden and Norway, on TV, digital and in theaters.