Re/Max and agency Camp + King are expanding “The Sign of a Re/Max Agent” campaign by inviting Re/Max agents to create their own commercials.
These 15-second customized videos, which are designed to complement the national campaign’s look and feel, are hosted at a Re/Max portal that starts off by having users upload their headshots and contact details. Then, they are prompted to choose between options for music and which competitive advantages they prefer to list, ranging from 3-D home tours, to their marketing savvy.
The agents are encouraged to maximize their own social footprint to support their videos.
Importantly, Re/Max maintains control by allowing users to select only pre-approved clips to insert in their spots as well as limiting music options to two.
This new tool is supported with ads appearing across outdoor, radio, digital, TV and social outlets.
“This is not a one-and-done project," says Jesse Dillow, creative director, Camp + King. "We’re going to grow and build this tool over time and will add more customization options to develop this into a core resource for Re/Max agents.”
This campaign marks the fourth consecutive year of collaboration between Re/Max and the Havas Worldwide-owned agency.