Commentary

Rerun Mania On Basic Cable: Is This All You Got?

Imagine a world in which some of TV’s most prominent networks filled their prime-time schedules on almost every evening with mini-marathons of a very small handful of shows repeated over and over and over again.

Well, you don't really have to imagine this, because the reality of this situation plays out almost nightly right before your eyes.

This is what basic cable has come to: Typical networks such as History, A&E or TruTV (to name just three of them) now depend, seemingly, on just one or two brand-name shows to fill multiple hours -- not only in prime time but all day too.

The shows are either straight-up reruns or, as is now fashionable, they are repurposed. This involves taking the library of existing episodes, and then carving various bits from them and repackaging them into themed shows with various subtitles appended to them.

This is being done all over basic cable today. The fact is, these repackaged shows are really just reruns in disguise.

This is the state of basic cable today, a business that once upon a time seemed to be growing fast enough in its production of original shows that many could foresee a time when they would rival the broadcast networks in the number of prime-time hours they programmed each week with originals. This never happened.

Some of this week's lineups are typical examples of this phenomenon. On History Channel on Monday (January 21): 12 hours of “American Pickers” from 10 a.m. to 10 p.m. eastern. Yes, 12 hours.

At least one of these episodes carries the subtitle “Bonus Buys,” a repurposing that might either be a themed episode or perhaps an episode in which some never-before-seen footage has been incorporated.

This is another way in which these kinds of shows are repackaged -- inserting a few minutes of new material in a show filled mostly with repeat segments.

Later in the week, in both the day and evening on Thursday, the History Channel lineup is similarly dominated by “American Pickers.”

Elsewhere on Monday, TruTV will have 21 half-hour episodes of “Impractical Jokers.” And almost all of them are the recycled version that has been subtitled “Inside Jokes.” In this repurposing, numerous segments from previous shows are repeated, but with new factoids about the segments presented on-screen.

Tru also does this with its prank-magic show “The Carbonaro Effect” -- repurposing it as “The Carbonaro Effect: Inside Carbonaro.”

But “Impractical Jokers” is by far the most-seen show on Tru -- so much so that if they changed the network’s name to The Impractical Jokers Network, no one would notice.

On A&E this week, on Tuesday, get ready for hours and hours of “Storage Wars” -- 18 episodes starting at 3 p.m. eastern, right after eight episodes of “Parking Wars.”

Let the record show that the TV Blog is a big fan of “American Pickers,” “Impractical Jokers” and “The Carbonaro Effect.”

But if these networks are capable of making these shows, why aren't they making others that are just as attractive and would serve the purpose of breaking up their lineups and possibly, in the process, attract more viewership?

The answer probably is that basic cable networks today are in a belt-tightening mood. So they take the few hits that they have, and repurpose them over and over again until at some point, they will likely be used up. At any rate, these reused shows are certainly cheaper to produce than new ones.

Anyone who still has the habit of watching TV in the old-fashioned way -- grazing through the cable channels with a remote control (and there are still millions who do so) -- now has this viewing experience on many networks on basic cable: Encountering marathons of mostly the same few shows, presented with (and disrupted by) some of the most frequent and lengthy commercial breaks in all of television.

Sure, TruTV, A&E and History also dabble in scripted TV shows. But with all the “Impractical Jokers” and “Storage Wars” shows crowding their lineups, who remembers these other shows?

1 comment about "Rerun Mania On Basic Cable: Is This All You Got?".
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  1. Ed Papazian from Media Dynamics Inc, January 22, 2019 at 8:48 a.m.

    Adam,  the cable channels reliance on reruns in nothing new. It's always been the way that many---but not all---cable channels make huge profits---by recycling "off-network" fare. That's the same formula that independent TV stations employed until many launched serious news operations and signed up for the Fox and CW primetime entertainment shows. Even so, you will find scads of off-network sitcoms on independent station lineups, especially in the early and late evening hours. If the cable channels and/or the independent stations had to fill most of their time with original programming they would probably reduce their profit margins sginificantly or go into the red. Moreover, many viewers "discover" broadcast network and other shows when they see them as reruns on cable or independent stations. One of the first examples of this was "Star Trek", many years ago. Today, with average telecast ratings for broadcast network shows around 4% as opposed to 12-15% 30 years ago, even when they are shown twice during their network runs, the reach of a given episode of an original series  is a tiny fraction of what it was in TV's heyday. Many people who might like the show simply missed it---they were watching something else. Reruns on cable and independent stations fill this void and allow potential fans of a network series to catch up on what they are now missing. The demos of many reruns also support this as they tend to skew younger than the original airings.

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