R.R. Donnelley Unveils Tool For Integrating Digital Channels And Direct Mail

R.R. Donnelley & Sons Co. has introduced a service for integrating email and other digital channels with direct mail, using Salesforce Marketing Cloud, the company announced on Friday.

Cloud Direct by RRD is a trigger-based service that helps brands connect with customers by email, mobile, advertising and the web, along with postal mail. It is housed in Salesforce Marketing Cloud, and is available through its Journey Builder.

“Modern marketing is not about taking sides between channels, but using data to get on the side of the customer,” states Doug Ryan, president, RRD Marketing Solutions.

Among other things, Cloud Direct by RRD triggers a direct mail piece when a subscriber email bounces, the firm says.

In addition, it can send a mailing piece to promote engagement when a person has not clicked or opened in digital channels.

It can also send a personalized direct mail offer based on browser and cart abandonment data, or providing a re-acquisition incentive when a customer unsubscribes.

Founded in 1864, R.R. Donnelley provides multichannel business communications and marketing services.

 

 

 

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2 comments about "R.R. Donnelley Unveils Tool For Integrating Digital Channels And Direct Mail".
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  1. Robin Caller from LOLA GROVE, January 18, 2019 at 5:12 p.m.

    Founded in 2001, LolaGrove has been enabling that since 2017. Is omni-channel event-based marketing newsworthy just because it is being offered by a dinosaur? 

  2. Paula Lynn from Who Else Unlimited, January 18, 2019 at 7:04 p.m.

    GDPR is coming. A lot of money here will be wasted.

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