• by Larissa Faw , January 18, 2019

Financial company Kabbage is launching its first national TV campaign, which stars actor Gary Cole as the brand's new "spokesguy."

The creative, developed with agency Eleven, shows small-business owners grappling over money problems before Cole shows up as the representation of what the company will look like in 10 minutes and 10 years after receiving Kabbage funding.

The campaign appears across traditional broadcast channels, over-the-top (OTT) networks, and streaming platforms.