Netflix and YouTube are more “essential” than cable and satellite TV providers for consumers, according to a new TiVo survey.
Respondents said Netflix and YouTube were 52.7% and 45.9% more “essential,” respectively, while cable and TV services were given 39.5% and 27.9% numbers.
Under the 40% mark were Amazon Prime Video, rental shows/movies and Hulu.
When it comes to “use” of services, Netflix has a 50.4% score, followed by Amazon Prime Video at 21.8%; YouTube TV with 11.9%; Hulu (on demand) at 9.5%; HBO Now with 7.5%; Hulu with Live TV at 6.9%; DirecTV Now with 6.3%; and CBS All Access at 5.2%.
Still, TiVo reports an upside to traditional pay TV providers, cable and satellite. Nearly 25% say they are “very satisfied,” while 24% say they are “very satisfied” with cable/satellite’s video-on-demand services.
When it comes to potential cord-cutting of traditional pay TV providers, 81.2% plan to stay with their services, and 18.8% say they will leave and become “cord-cutters.”
A TiVo survey of 4,458 people 18 years and older in the U.S. and Canada took place in the fourth-quarter 2018, conducted by a third-party.