P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers
- by Joe Mandese @mp_joemandese, January 23, 2019
Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to an analysis by ad tracker Media Monitors.
While the analysis doesn't necessarily equate to ad dollars, it at least shows that P&G has been heavying up …
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