P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers


Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to an analysis by ad tracker Media Monitors.

While the analysis doesn't necessarily equate to ad dollars, it at least shows that P&G has been heavying up dramatically on the number of radio messages aired over the past two years, especially in recent months.

Looked at another way, P&G was the fastest-growing of radio's top 25 advertisers, jumping from 39th place in 2017 to fifth place in 2018.

Other fast-growing advertisers included CVS (jumping from 106th to 17th) and Amazon (rising from 148th to 24th).

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