The Media Kitchen, Forsman & Bodenfors’ media unit, is setting up shop in Shanghai, China, where it will share office space with F&B, which has a practice there.
The expansion is part of a broader plan by Media Kitchen to team up with sibling MDC Partners creative agencies around the globe.
Media Kitchen will launch with clients in the financial services and technology sectors in Shanghai, which is its sixth location. It also operates in New York, Minneapolis, Montreal, Toronto and London.
The new office will be managed by media strategy director Chitty Cao. She has been an account director with the F&B Shanghai team since 2017.
Previously, Cao was account director at Media 360. Earlier, she was digital manager at MediaCom in Shanghai and senior digital planner at PHD Shanghai.