• by Larissa Faw , January 29, 2019

HyperX, the gaming division of Kingston Technology Company, is appointing Envoy as agency partner to introduce its first advertising campaign following a formal review.

The new campaign’s creative features an array of celebrities and athletes, with the U.S. launch including NBA athletes Joel Embiid and De’Aaron Fox proclaiming their love for playing videogames. HyperX will then expand the campaign to include more influencers and celebrities throughout the year, including soccer players for the EU market.