FreshBlood is rebranding as a hybrid agency that expands the healthcare consulting agency's core expertise by adding creative services.
The newly named FreshBlood Group is designed to provide full-funnel services that start off with pre-launch advice and end with an advertising campaign.
Joining the team creative veteran Patricia Malone as chief creative officer as well as marketing communications executive Sima Sanghvi as account director. Additional creative talent Is currently being assessed.
After heading his own independent healthcare ad agency, Kane & Finkel, for 18 years, Robert Finkel first introduced FreshBlood Health Market Consultants in 2015 to help clients such as Inovio, Rigel, Revance, Oncopeptides, Menlo Therapeutics, and Aclaris Therapeutics bring products to market.
“Then it became clear that our clinical stage clients wanted us to handle not only the guiding strategy and initial messaging, but also the ongoing launch and sustained creative execution,” says Finkel.